Artana Selected to Create Albert Einstein Board Game

November 21, 2015 - 9:10am
Artana logo - HiRes God does not play with dice - but does Einstein? In celebration of the 100th anniversary of Einstein's Theory of General Relativity, Corbis Entertainment - the exclusive licensing agent for Albert Einstein - has commissioned the design of a new board game to honor his life and work. The game will be created by Artana, chosen because of their capable portrayal of other famous scientific minds in unique historical games such as Tesla vs. Edison: War of Currents, and will focus on Einstein's scientific achievements, but also on his broader personal narrative - a refugee from Nazi Germany, adviser to world leaders, and a man famous for his wisdom, moral conviction and lightness of spirit. Look for the game to be released at the end of 2016. You can read the full press release below:
ca. 1920s-1930s --- Albert Einstein (1879-1955), American theoretical physicist and winner of the 1921 Nobel Prize for Physics. --- Image by © Bettmann/CORBIS ca. 1920s-1930s --- Albert Einstein (1879-1955), American theoretical physicist and winner of the 1921 Nobel Prize for Physics. --- Image by © Bettmann/CORBIS

FOR IMMEDIATE RELEASE Einstein’s Life to be Honored in Board Game by Artana ACTON, MA (November 20, 2015) - Board game publisher Artana has been selected to create a tabletop game based on the life of Albert Einstein. This announcement coincides with the 100th anniversary of Einstein’s general theory of relativity. Scheduled for release in late 2016, the game will cover Einstein’s broader personal narrative in addition to his scientific discoveries. “We are humbled to be trusted with the opportunity to create a game experience based on Einstein’s life,”said Artana President, Marcus Muller. “Along with his fame as a scientist, Einstein embodied the attributes of courage and moral conviction, and evinced a personality of joy and lightness of spirit. This extraordinary combination made Einstein one of the most beloved individuals of the 20th century and we look forward to honoring his legacy.” A Nobel laureate and the pre-eminent scientist of the modern age, his theories and discoveries have profoundly affected the way people view the universe and their place within it. But Einstein’s fame extended far beyond his scientific contributions. He was a worldwide celebrity before the age of social media, his opinion sought by world leaders and the press alike. The American public was captivated by his compelling story as an early immigrant fleeing Nazi repression, and his well-documented correspondence with President Franklin D. Roosevelt created a sense of urgency about the Nazi atomic bomb. His sagacious, wise and humorous quotations are widely used to this day throughout popular culture. His instantly-recognizable visage, captured in numerous photos, has (along with his name) become synonymous with the word genius. In 1999, Einstein was named TIME Magazine’s “Person of the Century” and he is today a hero to millions not only for his scientific discoveries, but also for the humility and humanity he exhibited in sharing his genius with the world. “We are excited that Artana is bringing Einstein’s story to tabletop gaming,” said Kevin Connelly, Director of Rights Representation at Corbis Entertainment, exclusive licensing agent for Albert Einstein. “Their renowned treatment in this genre of other scientific personalities like Sir Isaac Newton, Galileo Galilei, Thomas Edison, and Nikola Tesla gives us great confidence and we are delighted to be working with them on this project.” ### About Artana Artana produces memorable games and accessories for customers worldwide. The Company’s leadership team includes industry veterans in game design, development, art, and technology. Artana’s product design is guided by five core principles: fresh themes, innovative mechanics, engaging play, beautiful components, and thought-provoking experiences. Contact Mackenzie About Corbis Entertainment: Corbis Entertainment, a division of Corbis, is a leading digital content and worldwide entertainment rights company. We empower agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely content