Andy Geremia, Maze Runners, and Game Licensing

August 22, 2015 - 6:18pm
maze racer In 2014, Andy Geremia submitted an idea to the BigLeap “Games that Make us Smarter Campaign”. BigLeap had challenged designers to create a low cost, educational game for kids. Andy’s design was for a game where kids designed and constructed a maze that other kids would have to navigate, as each player races to be the first to move a marble through their maze. One month after submitting his idea, Andy received an email that, after consideration from a panel of designers and educators, he had won the contest and a $5000 award. This encouraged him to design an upgraded version. Originally composed of cut-up straws in a cut-out cereal box, the new version used magnetic walls and a white board. With the upgraded version in hand, he began to contact toy companies to gauge interest in the game. Within two months, FoxMind signed an agreement to produce the game which is commercially available. This led him to consider the process of going from concept to store shelves. He identified eight steps, beginning with a good idea (critical I would say), through presentations and/or video of a mock up, to contacting companies, producing a prototype and, finally, negotiating and signing an agreement—all without diving into the murky waters of lawyers, patents, copyrights and non-disclosure agreements. The summary of his story, can be found here. The complete story is available here.