T&G Interviews Elan Lee about Exploding Kittens
July 19, 2015 - 8:30pm

You can read the entire article, over at T&G, here.WERE YOU EXPECTING IT TO BE SUCH A SUCCESS?
Our original goal was $10,000 to print up about 500 decks of cards. We hoped it would do better than that, but none of us expected what actually happened.WHAT DO YOU THINK CAUSED IT TO GO VIRAL?
The easy answer to that is The Oatmeal. Matt has such a huge following, that simply posting to his social media accounts was the entirety of our initial marketing plan. However, four days after our initial surge, our numbers were dwindling, and we knew that we had tapped out The Oatmeal audience. We had to change our strategy. I decided to roll out the community building strategies I’d used for the last decade in building Alternate Reality Games. We pivoted to build a Kickstarter page that was 100% community focused including activities, live parties, charity events, and user generated content sprinkled over everything. The entire team worked around the clock for the next 25 days to host the largest party in Kickstarter history.WHAT ADVICE TO YOU HAVE FOR OTHER DESIGNERS LOOKING AT PUTTING THEIR GAME ON KICKSTARTER?
Read everything you can from previous kickstarter success and failures. Creators want to talk, and they do it A LOT. Read everything.