Horrible Games has officially rebranded into Horrible Guild

October 23, 2019 - 6:30am

A really short and sweet announcement today - Horrible Games, the publishers of fun family games such as Potion Explosion, Dragon Castle, Railroad Ink, and Steam Park, are changing their name to Horrible Guild. The new name and logo will debut at this year's Spiel in Essen, Germany, at their booth 4-A 108 in Hall 4. Their press release best summarizes the reason for the change:

"Regarding the new name, we think that the word "guild" better describes us as we are now, a bigger group of people sharing the same goal: designing, developing and producing cool and innovative games capable of bringing fun to everyone. The additional benefit of the change is that, finally, you won't have to tell your friends that we don't actually make "horrible games" when you introduce one of our games to them: we are simply a bunch of silly people with a horrible name doing great games!"

To accompany the change, they will also be launching their rebuilt website at www.horribleguild.com, and updating their social media presence accordingly. While certainly their old name was not an accurate assessment of their games, I am happy they are keeping enough elements of their old identity to remain recognizable while making a move that feels more appropriate to them. To learn more about Horrible Guild, their products old and new, be sure to check out their new website and social medias!