Business News From Asmodee

October 28, 2017 - 2:33am

Asmodee North America and Fantasy Flight Games have announced the formation of a new division, Fantasy Flight Interactive, which will be focusing on bringing full video games based on popular board games to various platforms.  Fantasy Flight Games will continue to produce hybrid board games with digital elements, such as Descent and Mansions of Madness, but Fantasy Flight Interactive will strive to create "more expansive video game products". Fantasy Flight Interactive will be lead by Tim Gerritsen, whose resume includes such video game hits as Bioshock Infinite, Prey and Rune. You can read the full press release on Fantasy Flight's website here.

In further Asmodee news, the corporate giant is undergoing a new business facelift, driven by brand consultant Havas Paris. Firstly, Asmodee has adopted the new brand statement "Great Games, Amazing Stories", conceptualizing the company's goal to offer a narrative experience around their intellectual properties. Secondly, Asmodee has changed their visual identity, adding a family of new, clean logos for its family of board game companies. Lastly, Asmodee announced a new corporate webpage presence at corporate.asmodee.com. You can read the full press release from Asmodee here.

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