Asmodee USA announces big changes including price increases

March 10, 2020 - 8:33pm

Asmodee USA Distribution is going to sell directly to all retail channels as from July 1st, 2020. They currently have a distribution agreement with Alliance Game Distributors which expires on June 30th, 2020 and will end with ACD Distribution becoming their new distribution partner instead.

"Selling directly to all channels is an exciting new step for Asmodee USA. We’ve been building towards this goal, implementing systems and teams that will help us achieve the high standards we hold ourselves to when it comes to servicing our retailers. Our knowledgeable and enthusiastic Sales team will be ready to service our customers as we strive to offer them the best games, trade programs, and services. We are also thrilled to have ACD with us as part of this step. ACD has years of distribution experience and dedication to customer service that will offer retailers an additional option when purchasing our games." - Andre Kieren, Asmodee USA’s Head of United States Distribution.

Exploding Kittens, Inc’s line of games will also be available through Asmodee USA Distribution, in a non-exclusive distribution agreement. This includes games such as Exploding Kittens, Bears vs Babies, and Throw Throw Burrito.

"Exploding Kittens is ecstatic to work with Asmodee USA. We have been close partners with the Asmodee Group for the past few years and are excited to expand our partnership to the United States team. When it comes to the tabletop games industry, it is rare to find such a knowledgeable and passionate group of people." - Carly McGinnis, COO Exploding Kittens.

Mantic Games’ Hellboy: The Board Game, with all of its expansions, will now be exclusively distributed by Asmodee USA. They will also non-exclusively stock Mantic Games’ TerrainCrate which consists of pre-assembled plastic scenery.

"With Asmodee, we’ve found the perfect partner to showcase our mass market products, such as Hellboy: The Board Game and TerrainCrate. Asmodee’s excellent sales team and unparalleled reach into the USA board game market will ensure these fantastic products reach a whole new audience and will be available in stores across America." - Ronnie Renton, Mantic Games CEO.

Asmodee USA has also announced price increases on 27 titles in their distribution library which will receive an MSRP increase in order to keep up with inflation affecting their business. The price change will go into effect on May 1st, 2020. Titles affected included staples such as Catan, Pandemic, Ticket to Ride, Arkham Horror: The Card Game, and Dixit.

In light of the change in distribution, Asmodee USA have also provided more information regarding their replacement services. Details can be found on their Customer Service page.

See Asmodee USA’s Press page for more details. 



Antoine Fortuin

Bitten by a common house spider, Antoine emerged with the uncanny ability to buy more games than he had time to play. While living in the hills of Tennessee, USA, he tries to balance software development, family, and his multiple, competing hobbies. He hopes to someday discover a pocket dimension in which to store his games