The Asmodee Group has entered into exclusive discussions to acquire ADC Blackfire Entertainment. Blackfire, founded in 1999, has been a longtime partner with Asmodee and has operations in the Czech Republic, Romania, and Germany. The partnership will greatly improve the supply of games, from the Asmodee Group studios and from all Asmodee partners, and offer an even better service to vendors and customers all over Europe.
Stéphane Carville, CEO of Asmodee Group, had this to say of the acquisition:
“We are delighted to welcome Blackfire to the Asmodee Group. We have been working with them as partners for many years. We have always shared the same passion to provide our audiences with great games and entertainment experiences. Today the combination of Asmodee’s and Blackfire’s highly seasoned and professional teams will enable us to strengthen our operations and presence in Europe. Our key objective is to continuously offer the best products and services to our communities, consumers and retail partners.”
The CEOs of all three Blackfire operations had great things to say about the merger:
“We have been successfully building Blackfire for almost 20 years and a good part of this path has been with Asmodee as a great partner. We are now happy to announce the next step in our relationship, a merger which I have no doubt saying will create an awesome synergy of experience, brands and products. Our ultimate goal and vision to deliver the best entertainment to kids, families and fans of games is going to be much easier to fulfill. We are looking forward to write the next great chapter of our story.” — Martin Polak, CEO of Blackfire Czech Republic.
“Over the years both companies have become key players in their segments of the games industry – and now we are taking the next step forward to grow best in class, combining a comprehensive assortment of distributed titles and owned intellectual properties with state-of-the-art logistics and customer service. I am sure this will create game-changing synergies from which customers will benefit greatly.” — Alexander Dubynski, CEO of Blackfire Germany
“I am thrilled that over just a couple of years Blackfire Romania, our youngest branch, has become one of the biggest distributors of toys and games in Romania and the preferred partner for major manufacturers and licensors. This merger will yield great synergies and benefits in the years ahead .“ — Loredana Orzață (Dobraniș), CEO of Blackfire Romania