Megaland

Target are making a strong investment in board and card games and have signed up 95 exclusive releases to draw in hobbyists and the casual audience alike. They plan to fill shelves with over 130 new board games.

“There’s something special about breaking free from screens and spending real, face-to-face time with family and friends—and that’s why our guests are loving the ever-growing board game trend. We’re out to make Target their go-to destination for great games, so over the past couple of years, we’ve more than doubled our assortment and we’re constantly working with the nation’s leading game makers to create even more unique, exclusive games for our guests to enjoy with those they love.” -Kelly Caruso, senior vice president of Hardlines, Target

Some “Throwback finds” aimed at the more casual market include Monopoly Gamer: Mario Kart, Superfight ’90s Deck, The Golden Girls: Any Way You Slice It, and Target exclusives, MacGuyver: The Escape Room Game, and The Brady Bunch Party Game.

The entry level hobbyists can find what they call “brain strainers” such as Choose Your Own Adventure: House of Danger, the Dungeons & Dragons Starter Set, Hackathon, and Target exclusives, Ticket To Ride: New York, Ryan and Majorie Lauket’s Megaland, and The Oregon Trail Game: Journey To Willamette Valley.

More casual, party games (dubbed “family face-off” games) include Monopoly: Cheater’s Edition, Spin Off, A Game of Thrones: Hand of the King, and Target exclusives, Blank Slate, YeahNOPE, and Rustic versions of Sorry! and Battleship.

Kids games include Chow Crown, Pie Face Cannon, Yeti Set Go, and Target exclusives, LOL Surprise: The Water Surprise Game, and Tic Tac Tongue.

With a growing list of exclusive titles it shows that Target sees enough potential in the board game market to make it worth drawing hobbyists to its stores.

One of the recent trends in board games has been for big box stores, such as Target and Walmart, to claim their share of exclusive titles from within the hobby board gaming world. Several of these exclusives have been noteworthy; we have seen Target obtain Bob Ross Art of Chill Game, and Walmart is the exclusive seller of Fog of Love. The most recent participant, Red Raven Games, has announced an exclusive game with Target, Megaland. Ryan Laukat‘s newest creation Megaland has the look and feel of his previous masterpieces, bringing up images of Near and Far or Artifacts Inc. Megaland is a push-your-luck game set in a video game universe, where players fight monsters to collect coins and build up their world. 2-5 players can use coins to improve their character, build bowling alleys or arcades, and delve deeper into each new level. But players who push too hard are likely to come home with nothing. The player with the most coins at the end wins.

Megaland is due to come out in Fall 2018, exclusively at Target stores.