Adrian Alonso

Dice Tower News has previously announced the formation of Gamegenic Ingenious Supplies, a branch of Asmodee dedicated to creating board game accessories. Now, the proverbial elephant in the room has announced that the first project for Gamegenic will be accessories for the immensely popular collectible deck game Keyforge: Call of the Archons.

Keyforge, by designer and gaming demi-god Richard Garfield, hit the scene by storm in 2018, delivering on its unbelievable promise of a game based on completely unique card decks. Each and every pack of Keyforge has a one of a kind name, logo, and set of cards. The game itself is the next evolution of the one-on-one CCG card battle, with players summoning creatures, collecting Æmber, and creating the eponymous keys to win the game. The hook is that cards are based in one of 4 houses, and players can play as many cards as they like, as long as they all belong to the same house.

Gamegenic has announced they will be bringing official deck boxes, sleeves, and other accessories for Keyforge. CEO Adrian Alonso stated, “KeyForge has not only a unique game concept but also special requirements in terms of accessories, which we have incorporated into our product design. As we are all enthusiastic KeyForge players ourselves, we can promise that there will be some truly special products.” The new Keyforge products will be revealed at the traditional Fantasy Flight Inflight Report before Gencon 2019, and the official launch date is August 1. For more information, check out the press release from Asmodee here.

On May 22, 2019, Asmodee announced the launch of the Gamegenic studio, which has declared its mission to be delivering “amazing accessories that protect, support and enrich players’ experiences.” Gamegenic is going to be headed by Adrian Alonso, the man behind the Ultimate Guard products.

The Gamegenic studio is going to be responsible exclusively for gaming accessories such as the traditional sleeves, deck boxes, playmats and dice sets. The new studio also promises to “add new class to the market with accessories for various games and licensed products.”

For further information regarding Gamegenic studios, check out the News section of Asmodee’s website here.