Pokemon Go’s Niantic buys London board game company

A man uses a mobile phone in front of an advertisement board bearing the image of Pokemon Go at an electronic shop in Tokyo, Japan, July 27, 2016. REUTERS/Kim Kyung-Hoon/File Photo


Sensible Object, the London based, augmented-reality board game company, has been acquired by Niantic Inc. While they’re best known for the Pokemon Go mobile game, they originally gained attention with Ingress, and are in the process of releasing the Harry Potter: Wizards Unite AR mobile game.

Sensible Object garnered attention with their augmented-reality board game, Beasts of Balance, where players utilize a combination of strategy and balance to build a tower of animals on their tabletop, then evolve the animals in a digital world. Founded in 2014, they were among the first companies to participate in Amazon’s Alexa Start-up Accelerator Program in Seattle in 2017, and even released an Alexa powered board game (When in Rome).

“Sensible Object will offer support for its existing slate of titles during a transition period at the end of which the team will focus its efforts on building all new real-world AR experiences with Niantic as the core of Niantic London. We’re excited about Sensible Object joining Niantic as it significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together. The team’s deep roots in large-scale outdoor activations in particular is very complementary to the many Niantic real world events we host around the world to engage with our loyal players.” -Niantic Inc. [source]

For more information, see the announcement on Sensible Object’s website, and Niantic Inc’s website.