Last week we reported on the ICO Partners analysis of Kickstarter success that revealed Games to be the leading category on Kickstarter. This is not to say that the Games category does not have its share of failures. More than half do not reach funding, and there are still challenges to those that do. Funded projects have a lot of expenses to cover in order to develop and deliver products to backers, and this includes shipping. Shipping expenses to backer may vary widely and may change depending on what stretch goals are included. Shipping and customs requirements and processing timelines may also affect delivery dates to customer.
NSKN Games, who have ran eleven successful Kickstarters such as Mistfall and Exodus, recently published 5 Shipping Tips for a Successful Kickstarter on their NSKN Blog that offer sage advice for Kickstarters. They share their experiences and provide sound advice on how to establish campaign funding goals to sufficiently cover shipping costs and how to establish realistic campaign delivery dates.
Previously, NSKN Blog published Top 5 things to do before launching your first Kickstarter, and it has posted numerous advice for game developers. Read more from NSKN on http://blog.nskn.net/.