In Tour Operator, players manage a well-known travel agency that serves a variety of tourists who each have different wishes and demands. Players need to manage their travel office, their aircraft, and their hotels to accommodate the tourists. They will have more tourists than they can accommodate, and some destinations may be out of reach for travel agencies who do not manage their resources. Players will be challenged to keep as many tourists happy as possible by taking to places that fulfill their demands and providing them accommodations that meet their needs. Players can hire help to staff their office, their aircraft, and their hotels to better serve the tourists and keep them happy. The happier the tourists, the more victory points players earn, but be careful because unhappy tourist cause players to lose victory points. The player with the most victory points at the end of the game wins.
Tour Operator plays 2 to 4 players, ages 8+, in about an hour. Contents include 4 plane/office boards, 4 hotel boards, tourist cards, employee cards, 25 city cards, turn overview cards, 4 airplanes, fuel tokens, coupon tokens, clean seat tokens, clean room tokens, player tokens in 4 colors, 5 dice, and a start player marker.