IELLO has released an announcement that affects the way their preorders operate from this point forward. Effective immediately, IELLO will be shipping out preorders for their products two weeks in advance of regular orders. Additionally, new releases will not be sent to mass market or online retailers until after this two-week advance preorder period to allow brick-and-mortar retail stores the first opportunity at sales of these new releases. This will be coupled with the company’s promo promotions as well.
For more information about this announcement, visit the news release on IELLO’s website.