reported by Andy Wong

Frankly, Days of Wonder didn’t need much help. But their CEO Eric Haeutemont obviously saw a tasty market to get in to. The article / interview originally posted on Penny Arcade showcases the CEO’s brilliant decisions and how the iOS implementations of their games have boosted sales of the cardboard versions, and vice versa. I’m on the latter end, now owning both Smallworld and Ticket to Ride on my iPad, and the TtR version on my iPhone. Getting other folks to buy the games was easy [at 99 cents...or free if you did it recently]. Getting them to buy the cardboard version? Even easier. And I didn’t have to do it. Days of Wonder implemented the games so well in to the iOS system that it actually feels like a board game, without a bunch of the cinema that some developers have used.

Check out the article here.

Now, if only DoW would implement Pirate’s Cove and Memoir ’44 for the iPad. Life would be good.

[an editorial shout-out to Tom Usher for the link!]