Glixel Interviews Chris Cocks

Wizards of the Coast: Maintaining Castles, Launching Boats

Image from rollingstone.com

Chris Cocks, President of Wizards of the Coast, spoke with Brian Crecente of Glixel, the Video Game Newsletter from RollingStone.com.  Chris Cocks arrived at Wizards of the Coast with years of experience in the video game industry, an industry he entered because of Baldur’s Gate, a video game that evoked his childhood memories playing Dungeons and Dragons.  During the interview, Chris emphasized that the company is going to build on its successes, but it is going to start taking more chances to innovate so it can grow. He describes his strategy for Wizards of the Coast as the Castles and Boats approach.

Image from businesswire.com

“The castles are the big brands with large fan bases, high expectations, lots of history and lore. We spend a lot of resources on those,” Chris says. “The boat is more of a test. It’s very fast, very flexible. If a boat doesn’t succeed, that’s OK; you can launch a new one.”

Wizards of the Coast is going to launch more boats. Not only is it planning on trying new thing with its current properties, it is tapping into properties of its parent company, Hasbro. While no formal announcement has been made on some of these “boats,” such the upcoming Transformers trading card game, Chris names more than a few possibilities and projects in the works.

To find out what Wizards of the Coast is maintaining as a castle and what some of the new boats may be, read the full interview of RollingStone.com here.

Expect to start seeing new and different things on the horizon from Wizards of the Coast.

A retired military veteran, father of five, and an avid wargamer, boardgamer, video gamer, and role play gamer. Now that his world traveling days are over, he spends his days working on training and education policy. In his free time (which is every other minute he is not working on the "Honey, Do" list), he draws his family, friends, and co-workers into the boardgame hobby. He can be readily found on BoardGameGeek.com as "pdzoch".