Genius Games, publishers of science-themed titles such as Cytosis and Subatomic, has acquired Artana – publisher of history and technology themed games such as Tesla vs. Edison, Lovelace & Babbage, and Einstein: His Amazing Life and Incomparable Science. It’s a perfect match, frankly, with each catalog complementing the other to cover more ground in a STEM (Science, Technology, Engineering, and Mathematics) focused line of products. Genius games does intend to keep Artana’s branding and will continue to publish games under their name in order to maintain a marketing strategy of publishing games rooted in history under their banner. As per Genius Founder and CEO John Coveyou:
“Artana is a perfect strategic acquisition for us. Like Genius Games, they specialize in telling stories about the real world – in Artana’s case exploring topics in history as well as science and technology. Our Science-focused games have proven a hit in both casual gaming as well as academic and educational settings, and Artana’s varied catalog expands and enhances this appeal. The two companies are a natural fit.”
It’s not often that you see acquisitions like this that make as much sense as Genius’. The two publishers complement each other very well, as both have been laser focused on the kinds of games they push out for the past 5 years. My sincere hope is that this partnership will yield even greater STEM-themed games because their remains nearly unlimited benefits from their success. If you’re interested in learning more, check out Genius Games or Artana Games websites for news posts, products, and more.