Game designers looking for an opportunity to pitch their game design to a company may have that opportunity at the upcoming 115th North American International Toy Fair, 17-20 February, in New York City. Thanks to Target’s Open Innovation Project, designers may be selected to present their game design directly to Target executives. Designers can apply by completing an online Request for Proposal form by Wednesday, January 17th.
Designers will be required to identify the game’s target audience, the void the game is filling, and what makes the game different from others currently on the market. Designers will also have to answer a variety of other questions such as whether any market research, utility patent searches, engineering plans, cost analysis, and any prototypes have been completed.
Games are not the only category considered. Dolls, activity sets, pre-school toys and imaginative play products are other categories also considered in Target’s Open Innovation Project.
Notifications for those who are selected to meet with Target will be sent by February 1. Those selected in Target’s Open Innovation Project will present their ideas to a panel of Target Toy Buyers and get feedback from experts in Mass Retail at the Jacob K. Javits Convention Center throughout the day on Saturday, February 17th.