The biggest push in bringing board gaming to mobile devices and PCs has no doubt come from Asmodee, or specifically Asmodee Digital. We’ve written about this quite a few times on this site, and in fact one of my very first articles I wrote for Dice Tower News was about Asmodee doing really cool things to bring good games to a broader market. While we do have to rely on their analysis and apparent drive to see how effective their efforts have been, the spread of board gaming to virtual platforms is undoubtedly healthy for the community and industry as a whole if only for exposure reasons. This is why it’s such big news that Asmodee has partnered with Kingnet to bring their titles to the Chinese market. As announced by Asmodee:
“Asmodee, a leading global games publisher and distributor, today announced it has entered into a strategic partnership with Kingnet, a preeminent Chinese mobile games development studio and internet content and services provider. Founded in 2008, Kingnet operates many popular games including Skyscraper, Shushan Legend and MU Miracle. Through this partnership, Kingnet will license select Asmodee content and develop and distribute original mobile games for the growing Chinese user base.”
This is no small matter, as that kind of exposure to that large of a market is bound to grow interest in strategy and social gaming, and can also inspire those players towards new designs. Despite how crazy Asmodee’s outreach and growth may seem over the past few years, we have to congratulate them and Kingnet for seeking new horizons like this. My curiosity is now poised on what effect, if any, this push will have on the counterfeit board games issue. While Asmodee’s partnership with Kingnet is unrelated, that particular industry could change as more and more games gain outreach. We’ll have to wait and see!